How to make your campaign stand out
Design Campaigns Like Award-Winners! Have you ever wondered what goes into an award-winning marketing campaign? Sometimes it’s crackerjack copy. Sometimes it’s stunning images. Increasingly, however, it’s the smart integration of multiple elements, from creative to media selection. Let’s look at five components of award-winning campaigns here. 1. Multiple media, including print. Marketing campaigns using multiple media channels, including print, in strategic, integrated ways are the most successful. Award winners understand which channels are most effective for each element of the...
Read MoreBoost Customer Loyalty with Surveys
One of the best uses of your marketing dollars is to protect your existing customer base. You’ve worked hard to earn their loyalty. Now you want to keep it. Consider the benefits of utilizing customer surveys. Let’s look at an example. A regional grocery store chain was experiencing increased competition from a large national chain and wanted to preserve its most valuable customer relationships. The chain sent two personalized surveys to its top 400 customers: one in the fall and one in the spring. The first survey included six personalized questions and a letter addressed to the shopper,...
Read MoreB’day Bash and Promotional Products Show
You’re invited to ThinkIBP’s 10th Anniversary Birthday Bash and Promotional Products Showcase. Wednesday, August 13, 10:00 – 2:00 / Come and Go Titan’s LP Field East Stadium Club Lunch will be provided by IBP in our Suite #1 at the top of the escalators on the left. Register to win a Special Giveaway.
Read MoreStretching Your Print Dollars
What goes up must come down. Like everything else, the economy is cyclical. But no matter the current economic conditions, it’s important to keep marketing your business. Here are three easy ways you can use some simple changes in your paper selection to help lower your costs without impacting the quality of your print campaigns. 1. Use less expensive papers. Paper prices fluctuate often, so if you haven’t standardized on a specific paper, ask about less expensive options. Just because you notice a subtle difference between stocks doesn’t mean your customers will. In fact, they...
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